Eddy Kenzo is arguably the best Ugandan artiste if we are to go by foreign policy. His music has crossed borders and sold his brand to countries he never once dreamed of going. Songs like ‘Sitya Loss’, ‘Jubilation’, ‘Viva Africa’, among others have enabled him achieve every African artiste’s dream, but do you know what his formula is?

Since his big breakthrough in 2014 with ‘Sitya Loss’, Eddy Kenzo has not looked back but only progressed to higher achievements. With a big management team, good music, and a lovable personality, one would think it is exactly what every artiste requires to make it to the top. You could be right, or wrong. Here is what Eddy Kenzo thinks is the major aspect of becoming a star.

-Branding.

This involves a lot more than we all think of when we read the word. According to Eddy Kenzo, branding involves self respect. The way you communicate, how you dress, how you present yourself in public. It also includes avoiding all scenarios that would have your name dragged in dirty scandals.

For the female artistes, Eddy Kenzo advises that you accord yourself enough respect to avoid men who only come to you with intentions of spoiling your brand just because they know money can swindle you off your feet. The ‘Jambore’ singer goes ahead and tells female artistes that the value you surround your image with is exactly the same value that is attached to your brand therefore how you dress matters a lot, just as much as the people you attach to your brand.

[media-credit name=”Pia Pounds, she is signed to Eddy Kenzo’s Big Talent Entertainment” align=”aligncenter” width=”1364″][/media-credit]

Eddy Kenzo also thinks young artistes need to use the media to their advantage. Working hand in hand with the media with total respect is what Eddy Kenzo thinks should be every tool of all upcoming musicians because he believes the Ugandan music industry is very supportive except just a few negative minded people who should be avoided immediately.

Other than that, Eddy Kenzo believes Uganda as a country still has a lot to offer because the talent is available.

What do you think of Eddy Kenzo’s advice?

Watch: NEW VIDEO: ‘Pull Up’ – Eddy Kenzo Feat. Harmonize

Josh Ruby is an Editor with high interest and knowledge in the Ugandan entertainment space, an industry he has been actively part of since 2010. Leads to breaking stories are welcome!

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