You must already know what we mean by the ‘poaching’ scheme going on between top Ugandan television stations; NBS TV and NTV Uganda. Senior media consultant Joel Isabirye thinks it is good for talent.
Joel Isabirye, a senior media consultant who has worked for various media companies and personalities, believes that the business of NBS TV poaching TV presenters from NTV Uganda and vice versa is a good thing.
Over the last two years, NBS TV has been in the spotlight for employing former workers of NTV Uganda. The latest personalities to crossover to the Media Plaza based television station are Anatalia Oze and Zahara Totto who come in from NTV Uganda’s sister company, Spark TV.
The switch by these former Live Wire presenters is only an example of many others that have happened before including Douglas Lwanga, MC Kats, Ernest Wisdom Kiyonga, among others.
The general public has its own different opinions concerning the issue. Some people think it is bad for business with claims that after these presenters joining NBS TV, they become less creative because they settle in their comfort zones.
Joel Isabirye disagrees with the thought. He rather thinks that the entire business is good for talent because it will be better rewarded. He believes NBS TV pays a lot of money to have these people at their station, and when you get the best people you succeed in business.
He further advises that media houses need to improve on their retention, and succession plans. Read more of what he had to say below;