Music Business: Swangz Avenue seal Sony deal for Vinka

Veronica Luggya, popularly known as Vinka, is set for her next big journey after it was confirmed by Swangz Avenue that she has signed a mega deal with Sony Music.

Vinka’s breakthrough came when she was converted from artist manager to singer by her management. She took on the new challenge to replace her former boss Irene Ntale who left the Ugandan record label in January 2017.

Vinka at Sony Music

She enjoyed instant success with several hit songs including Malaika, Overdose, Chips na Ketchup, Love Doctor, among others to quickly join the list of the most booked artists in the country.

At the start of 2019, she announced that she’d be releasing a song and video every first day of the month for 12 months, something which she has so far fulfilled.

Vinka puts pen to paper

Vinka’s addition to Sony comes after Nigeria’s Tiwa Savage put pen to paper and joined rival music label – Universal Music. The Ugandan joins Wizkid and Davido at Sony which seems like a counter move against their rivals.

A source within Swangz Avenue revealed that unlike with other African artists signed to Sony, Vinka will retain her management, something which both parties have been discussing for over 2 months.

Sony agreed to let Vinka work with her Swangz management on the artist strategy because they understand the artist and her market better.

Sony Music is an American global music conglomerate owned by Sony and incorporated as a general partnership of Sony Music Holdings Inc.

It’s not the first time it has signed a Ugandan artiste after Somi and Keko in 2013 and 2012 respectively; both artistes bitterly leaving the record label later on.

Champagne to celebrate a great deal

Does Vinka have the potential to rise above all the obstacles that fellow Ugandans signed to global record labels have faced and become the next big star on the continent? Only time can answer that.

We shall keep a close watch but one thing we know for sure is that this is a step in the right direction for Ugandan music.

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