Without official verification badges on their social media accounts, several Ugandan celebrities have faced a hard time dealing with false information usually communicated through accounts created in their names.
The latest case of such cyber crime is comedienne Martha Kay Kagimba who has been the talk of town since last week after nude photos of her leaked online.
Martha Kay declined giving any statement/comments regarding the nude photos scenario in the press, nor has she written anything on her social media pages as yet, since their release late last week.
A good number of fake social media accounts, ran by unknown people, have been created with the aim of impersonating the comedienne following the heat of the moment.
Most notably, Facebook has seen the birth of a couple of pages that have continuously made false statements, claiming to be her. They share photos, videos, statements – all in her name.
Why have people fallen for the lie then? Why has it been easy for these impersonators to come up with fake accounts and suddenly register big numbers?
The timing of their creation is one of the reasons. On the same day Martha Kay’s nudes were leaked online, these pages were opened. That is the same day that several people, some who did not have a clue about who she is, started searching for her name on social media.
Most people typed ‘Martha Kay’ in the search engines and it was easier for Facebook to bring forward the fake accounts which had shorter names than her official account with a long name; ‘Martha Kay/Entertainer’.
Some of the fake pages that were created include:
1: Martha Kay
Having released a statement on her behalf as soon as the nudes started spreading, whoever would search for ‘Martha Kay’ would end up on that newly created page and they would ignorantly share the statement which even made the page more reachable.
The above, among several other reasons, must have made it harder for the comedienne and her management to control the situation and the malicious impersonators continue to build a following on their fake social media pages.
So, which ones are Martha Kay’s official social media accounts?
The comedienne boasts a huge following on Facebook under her page branded ‘Martha Kay/Entertainer‘, with over 67K followers. On Twitter, she edges close to 14.6K followers on her official handle: @MarthaKayug.
Do not fall victim of the fake pages that have been created to take advantage of the moment. We hope to hear from Martha Kay regarding life after the scandalous moment soon and we shall keep you updated right here.