Sheilah Gashumba believes that the only way the music industry will be developed is by artistes ending the blame game and focusing on growing their brands to match foreign competition.

On Sunday, social media was divided between artistes and fans following Omah Lay and Tems’s arrest. Ugandan artistes protested questioning how the government let the Nigerian artistes perform in the country where no local artiste has been able to perform since March.

Nigeria’s trending acts Omah Lay and Tems performed for a variety of fans who flocked Ddungu Resort on Saturday at the Big Brunch organized by East West Ug. The event led to protests from several local artistes who felt cheated.

Omah Lay takes a selfie with the crowd at the Big Brunch concert.

Former media personality Sheilah Gashumba felt the need to get involved in the saga and in her view, it is the local artistes to blame for producing poor quality music which doesn’t enable them to be booked outside Uganda like their Nigerian counterparts who live rent free in Ugandan music fans’ hearts.

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She noted that the reason Omah Lay was able to fly into the country and perform even amidst the deadly Coronavirus pandemic is because even at 23-years-old, he has an exceptional brand and music that is enjoyed by Ugandans.

“Ugandan tourism board can’t even pay our own artists to promote Uganda but it has a big budget paying different African artists to come tour Uganda for MTV MAMA 2021. Whose problem is it? Ugandan artists grow your brands and stop complaining!” Sheilah Gashumba added.

Josh Ruby is an Editor with high interest and knowledge in the Ugandan entertainment space, an industry he has been actively part of since 2010. Leads to breaking stories are welcome!

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