Jowy Landa, a rising talent in the music scene, shares her unexpected entry into the industry. Reflecting on her early days, Landa admits to stumbling into the music industry almost by accident.
Initially engaged as a backup artiste for various musicians during her youth, she unexpectedly found herself in the studio recording her own songs.
Jowy Landa’s initiation into the music world occurred in 2019, orchestrated by Francis, then-manager of Fresh Kid. However, the transition was far from smooth, as she grappled with the challenges of being a rising artiste.
The lack of adequate time and support for her development left her feeling unprepared for the nature of the industry.
Amidst her struggles and contemplation of abandoning her musical aspirations, she was blessed in 2023 when DJ Roja took her under his wing as her new manager.
Despite this positive turn, Jowy Landa acknowledges that her journey has been far from easy. She entered the industry with naive expectations, believing success would come effortlessly, only to encounter numerous obstacles hindering her progress.
Now under the joint management of DJ Roja and Jeff Kiwa, Landa continues to rise through the complexities of the music business.
I joined the music industry by mistake. I used to back up upcoming artists and then I found myself in studio.
Jowy Landa